David Adedeji Adeleke (born November 21, 1992), better known by his stage name Davido, is a Nigerian American recording artist, performer, and record producer. In 2011, he co-produced and released "Dami Duro", a song well-received throughout Nigeria. Along with his elder brother Adewale Adeleke, Davido is the co-owner of HKN Music, a record label home to Sina Rambo, B. Red, and DeeKay. He has produced for numerous artists, including Naeto C, Skales, Tiwa Savage, and Sauce Kid. In April 2012, he signed an endorsement deal with MTN Nigeria. On October 23, 2013, Davido partnered with Guinness for the "Guinness World of More" concert. Davido has won a BET Award, a Kora Award, a Channel O Music Video Award, a Ghana Music Award, a Nigeria Music Video Award, two MTV Africa Music Awards, two African Muzik Magazine Awards, three The Headies Awards, four Nigeria Entertainment Awards, and two Dynamix All Youth Awards, among others.
Born in Atlanta, Georgia, Davido relocated to Lagos at a young age. He released his debut album Omo Baba Olowo in 2012, which contained the singles "Back When" featuring Naeto C, "Dami Duro", "All of You", "Overseas" featuring Sina Rambo, "Ekuro", "Gbon Gbon", and "Feel Alright" featuring Ice Prince. Davido has released the singles "Gobe", "One of a Kind", "Skelewu", "Aye", and "Tchelete (Goodlife)" off his upcoming album; the upcoming album, currently untitled, was slated to be released in the fourth quarter of 2014. In a 2014 interview with the Nigerian Tribune, Davido said that his second studio album will not be released in 2014.
On October 30, 2011, Davido released "Dami Duro", a song he co-produced with Shizzi. The music video for "Dami Duro" was released on January 8, 2012. It was shot and directed in Lagos by Clarence Peters, and was released during the Occupy Nigeria protests. In an interview posted on Notjustok, Davido spoke on the release and composition of "Dami Duro". He said that he recorded "Dami Duro" in August 2011. Three months later, the song got leaked after he sent it out to some friends.
On May 6, 2012, HKN Music released "Overseas", a single off the album. The unfinished version of the song leaked prior to the official release. On September 28, 2012, HKN Music released the music video for "All of You". The song was produced by Gospelondabeat. When the song was released, it was rumored to be a "beef track". In another interview with Factory 78 TV, Davido debunked the rumors and said that he recorded the song with Gospel after meeting him at a mall. To further promote the album, Davido released music videos for "Ekuro", "Gbon Gbon", and "Feel Alright".
"Skelewu", the third single from the upcoming album, was released on August 13, 2013. It was ranked 5th on the aforementioned list of the top 10 songs of 2013. The song peaked at number 1 on Afribiz's Top 100 chart. A dance competition with a cash prize of $3000 (N480,000) was announced days after the release of the song. Davido uploaded an instructional dance video onto YouTube, and asked fans to upload videos of themselves dancing to "Skelewu". On October 10, 2013, Davido declared Bello Moshood Abiola the winner of the competition. A week after announcing the winner of the Skelewu dance competition, a Sesan directed music video was released to the public. Shortly after the release of the video, Davido took to twitter to debunk the video, claiming that someone betrayed him by releasing it. He also said that he'll re-shoot the video with Moe Musa, a UK based music video director. Sesan commented on the release of the music video and said that Davido was satisfied with his contributions to the music video. He also said that it would be immature for Davido and his management to release inaccurate statements in order to defame his brand. On October 21, 2013, the official music video for the single, shot and directed in London by Moe Musa, was uploaded onto YouTube at a total length of 3 minutes and 56 seconds.
On February 2, 2014, Davido released "Aye", the fourth single from his upcoming album. The song was produced by T Spice. The music video for "Aye" was released on February 7, 2014; it was directed by Clarence Peters. According to the music video's synopsis, "Davido plays a poor farmer who falls in love with the prince’s love interest."
On April 6, 2012, Nigerian Entertainment Today reported that Davido signed a N30 million endorsement deal with MTN. The deal unveiled him as the face of MTN Pulse, a marketing campaign for Nigerian youths. On October 24, 2013, Pulse reported that Guinness Nigeria signed Davido to an endorsement deal. As part of the deal, Davido performed at the Guinness World of More Concert alongside P-Square, D'banj, Wizkid, Ice Prince, Burna Boy, Olamide, Phyno, Chidinma, Waje, and Tiwa Savage, among others.